Once an app is downloaded, a brand has a permanent marketing channel that the consumer constantly carries with them, but how well is this being used?

Mobile marketing automation platform Leanplum found that 63% of push notifications were being sent at the wrong time. They have explored more than half a billion notifications in order to gather:

  • Operating system open rates;
  • Optimum notification frequency;
  • The best times to reach customers both in the week and on the weekend by geographic region;
  • Strategies to increase the frequency and quality of interactions;
  • Case studies.

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