Viator, an online resource for travel experiences, has named Patrik Öqvist as managing director and head of operations for Europe.

Published: 04 Aug 2008

Viator, an online resource for travel experiences, has named Patrik Öqvist as managing director and head of operations for Europe.

Öqvist comes to Viator from Expedia, having most recently served as marketing director of Hotels.com for Europe, Middle East and Asia (EMEA) since June 2005.

Öqvist will lead Viator's day-to-day operations throughout Europe, based in London.

In addition to business development activities, including the expansion of Viator's global affiliate network of airlines, hotel companies and OTAs, Öqvist will be responsible for setting brand and marketing strategy targeting the European consumer-direct online travel market. Viator already enables transactions with the GBP and Euro currencies and more than one-quarter of Viator.com's revenue currently originates from Europe.

Viator plans to increase customer acquisition and retention in Europe by launching a series of translated sites to help more travellers research and book their destination activities in advance of travel.

Through its collection of company operated and affiliated sites, Viator, which is headquartered in San Francisco, gets nearly two million visitors per month.