Online travel site MakeMyTrip.com has launched a campaign to promote its guaranteed lowest tariffs for hotels.

Published: 12 May 2008

Online travel site MakeMyTrip.com has launched a campaign to promote its guaranteed lowest tariffs for hotels.

According to the company, customers who find a lower tariff anywhere will be paid double the difference by MakeMyTrip. This offer is valid both for bookings made online and through the call centre.

Keyur Joshi, Co - founder and Chief Operating Officer, MakeMyTrip.com said, "The lowest-tariff guarantee has always been associated with MakeMyTrip and has proved to be a successful differentiator for our business. Over the last year we have invested in creating a robust inventory of hotels and strengthening alliances with our partners. As a result, we can now extend our lowest-fare guarantee to hotels as well. We are confident that this be an impetus for driving both online and offline sales for this category."

The company says hotels business is a fast growing and important segment for MakeMyTrip. In the previous fiscal, 10% of the total revenue was generated from hotel bookings. The company expects the hotels booking business to pose a 200% growth in revenues in 2008-2009 and aims to increase its inventory of hotels to over 4000. 60% of room-nights booked through MakeMyTrip last year were booked online. In line with its vision to focus on non-air business this year, MakeMyTrip has also set up regional offices in 20 locations in the last six months and plans to expand further this year.