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Guest Opinion: Do you really have...
After so many years of talking about CRM, how can anyone possibly be writing ...
Marketing ROI Creating a culture...
But product safety scares, wavering confidence in government regulators and a ...
Reps and companies learning to...
Perhaps nowhere is that kind of thinking more prevalent than it is at Pfizer, ...
Measuring marketing
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Optimize sales frequency by...
Martin Armstrong, Head of Global Sales and Marketing, Novartis Opthalmics, ...
US survey reveals patient...
A Harris Interactive online survey of 2,507 US adults conducted in March 2005 ...
Making patient compliance part of...
Despite the ongoing pharma “arms race” that has led to the largest sales ...
Guest Opinion: Making change...
In the new regulatory climate, heads of pharmacovigilance (PV) are in the ...
Rethinking innovation
The groups suggest that pharma companies may need to rebalance investments ...
Group predicts pharmacogenomics...
The report, /Personalized Medicine: The Emerging Pharmacogenomics ...