Danielle Barron

Danielle Barron

Danielle Barron's picture

Latest posts from :

Patients and Medical

What Makes a Patient Tick?

Mar 19, 2018

Celgene is probing deep into the patient psyche to capture the moments that...

Access and Evidence

Raising The Curtain On Real-World...

Feb 13, 2018

RWE continues to animate expectations far and wide, but its success calls for...

Access and Evidence

Bridging The Evidence Gap

Jan 15, 2018

AstraZeneca's Head of Real World Evidence shares the story behind...

Access and Evidence

Out With The OId, In With The New

Jan 12, 2018

Pharma must seek alternative pricing models if it is to become a greater...

Access and Evidence

It's Not You, It's Me

Jan 8, 2018

Despite its ups and downs, the relationship between pharma and payers is...

Patients and Medical

Medical Under The Microscope

Jan 5, 2018

Nestlé Health Science's Chief Medical Officer presents the pluses of...


Four Reasons Why Pharma Struggles...

Dec 8, 2017

Pharma is failing to reach one of its critical customers in the online space,...

Patients and Medical

Medical Meets Machine

Nov 15, 2017

Pharma needs to be at the intersection between technological innovation and...

Access and Evidence

Surfing The Data Tsunami

Nov 8, 2017

How pharma is working together with government, regulators, tech companies and...


Fly On The Wall

Oct 18, 2017

Social listening can help pharma understand their customers from a whole new...