PharmaPulse Podcast - Ep. 1: Create a digital mindset with Thyago Ohana

Welcome to PharmaPulse, the new podcast by Reuters Events Pharma, where we discuss the latest trends in the industry with senior pharma leaders.

In our first episode, we chat to Thyago Ohana, Digital Strategy and Capabilities Lead at UCB, where he discusses information overload in omnichannel engagement, creating a digital mindset, and the importance of outsourcing, to ensure drugs aren't just "boxes on a shelf".

Listen to the podcast in the player above or you can watch it on YouTube here:

Read the full transcript here

For more insights around customer engagement, join us Reuters Events: Pharma 2024 (April 16-18, Barcelona), where 1,200 of the world's leading pharma changemakers are gathering under one roof. View the speakers and agenda here.


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