PharmaPulse Podcast - Ep. 3: Customer engagement – deliver value by focussing on what is working today with Philip Pisa

Welcome to episode 3 of PharmaPulse where we speak to Philip Pisa, Director Digital, Marketing and Innovation, Roche. He discusses innovation in customer engagement, including Roche’s move away from a salesforce to ‘patient journey partners’ and focusing on what is driving value today. Listen to the audio above, or watch on YouTube here:

You can also find us on Spotify here

To hear more insights from experts in customer engagement, join us at Reuters Events Pharma USA 2024, where pioneers from Medical Affairs, Commercial, Marketing, RWE, Market Access, Patient Engagement, and key stakeholders, will come together to deliver value to overcome the challenges that threaten the future viability of innovation. View the full agenda and speaker line-up here.

Read the full transcript here.

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