The Medical Affairs Function of the Future
Feb 22, 2024
Medical affairs is evolving to foster better internal collaboration with marketing and commercial teams while also providing value-based engagement
Leaders from Biocon, Sanofi, Takeda and Bayer will share their vision for what Medical Affairs teams need to accomplish to take the leading role in pharma and truly champion scientific values for physicians and patients.
Key takeaways from this session include:
· Evaluate overlap between current functions and anticipate predictable challenges that address limitations in technology, capabilities, and working methods
· Utilize real-world feedback to optimize the impact of scientific narratives on achieving launch excellence
·Implement integrated KPIs and impact metrics to equip a diverse field workforce
·Plan early with unified goals and lead pipeline strategy for commercial success