Trend report: The new era of HCP engagement

Aug 5, 2022

200+ commercial and medical pharma execs told us where their promotional spend is predicted to go 2022 & 2025 - meetings and digital advertising came out top. Compare your strategies against the rest of the industry and get full access to the survey results in our latest trends report.

Access the full trends report to learn:

  • How spend on digital vs print is changing in global marketing and medical education budgets
  • Where pharma marketeers and medical affairs professionals are shifting their content and engagement strategies
  • How increased digital engagement is impacting approaches to content authenticity

View the full report here.

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