NEW industry report: Technology and Investments - Pharma Business Study Key Findings

Jun 19, 2023

Reuters Events Pharma surveyed over 260 pharmaceutical executives from across commercial and marketing, to help guide your next digital sales and technology adoption strategy.

Here’s a snapshot of the findings in this new report: 

  • 36% of respondents are “early majority” (adopt new technology after it has been successfully implemented elsewhere) and 34% “late majority” (has become mainstream) when it comes to adopting new technology.
  • 78% report an increase in their virtual sales force between 2019-22, with most 52% considering it to have a positive impact on sales.
  • 47% of companies have invested in technologies for omnichannel, with 42% of companies investing in customer relationship management (CRM) technologies.

Download the report to see how technology is helping companies navigate change and maintain customer centricity >>>

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