Medical Commercial Collaborating To Win The Digital Era

Rapidly reinventing itself for a digital-first world in which remote engagement is the norm, the life sciences industry is racing to improve the value it adds for healthcare providers (HCPs). Their needs have changed dramatically. Increasingly, HCPs learn, ask questions and share insights via their smartphones. Time-pressed, they seek more value from meetings. They expect convenience, rapid responses and engagement on their terms. They want a seamless experience regardless of which part of an organization they are dealing with.

Insights from this white paper include:

  • Key trends 
  • New engagement dynamics, new collaborations 
  • The roadblocks to deeper collaboration 
  • Transforming engagement through collaboration

Medical Commercial Collaborating To Win The Digital Era white paper includes insights from AstraZeneca, EMD Serono, Boehringer Ingelheim Pharmaceuticals, Microsoft US Life Sciences, Merz Aesthetics, Pfizer Biopharmaceuticals Group, PTC Therapeutics and Exeevo.

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