Reuters Events | Pharma

Thought leadership and innovation for the Pharmaceutical Industry

Promotional content management (PCM) is undergoing a paradigm shift. More efficient and data-driven practices are helping pharma streamline content creation, enhance personalization, and expedite approval processes. This report, produced in conjunction with EY, examines the key challenges facing the industry when creating content and bringing it to market and explores the technologies and strategies that are driving transformation in PCM. 

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