PharmaPulse Podcast - Ep. 4: Creating an authentic customer focus with Ricardo Castrillo
Mar 12, 2024
In this episode of PharmaPulse, we speak to Ricardo Castrillo, Chief Commercial Officer at Ferrer who talks about pharma needing to create an authentic customer focus by looking outside of pharma and having an entrepreneurial spirit. Listen to the audio above, or watch on YouTube here:
To hear more insights from experts in customer engagement, join us at Reuters Events Pharma USA 2024, where pioneers from Medical Affairs, Commercial, Marketing, RWE, Market Access, Patient Engagement, and key stakeholders, will come together to deliver value to overcome the challenges that threaten the future viability of innovation. View the full agenda and speaker line-up here.
Read the full transcript here.