Webinar - Streamline your digital Go-To-Market strategy for specialty products

Aug 16, 2021
So how do you maximize launch success, differentiate your brand, and build deep rapport with providers and patients?

A new era of digital transformation has arrived. An enriched spectrum of the digital and virtual world is at our fingertips for specialty product launches. Specialty launches are being driven by the rising influence of payers, declining access to physicians, intense competition, and a shift away from the one-size fits all approach to customer engagement and support. So how do you maximize launch success, differentiate your brand, and build deep rapport with providers and patients? You become a tech and touchpoint innovator. Speakers include: • Daphne Earley, Senior Director, Digital Marketing, ViiV Healthcare • Kal Patel, CEO & Co-Founder, BrightInsight • Elizabeth Gentry, VP, Specialty Solutions, OptimizeRx

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A new era of digital transformation has arrived. An enriched spectrum of the digital and virtual world is at our fingertips for specialty product launches.

 

Specialty launches are being driven by the rising influence of payers, declining access to physicians, intense competition, and a shift away from the one-size fits all approach to customer engagement and support.

 

So how do you maximize launch success, differentiate your brand, and build deep rapport with providers and patients?   

 

You become a tech and touchpoint innovator.

 

Speakers include:

• Daphne Earley, Senior Director, Digital Marketing, ViiV Healthcare

• Kal Patel, CEO & Co-Founder, BrightInsight

• Elizabeth Gentry, VP, Specialty Solutions, OptimizeRx

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