Webinar: Cut through the digital noise: Changing HCP engagement in the COVID environment
May 13, 2021
Join our webinar as we cut through the digital noise to learn how you can discover what your customers are searching for, build a strategy to fill in the gaps in your customer engagement and thrive within the new digital landscape.
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Digital noise is starting to reach dangerous decibel levels. All our communication has gone virtual – making the glue holding us to our phones, laptops, and tablets stronger than ever. Shut in lockdown, it feels like every HCP, patient, and customer is struggling to hear over the racket, find the signal in the static, and identify the information that matters.
So, in this new age of rapid digital adoption, how do you employ customer experience best practice to ensure that your customers are tuning in?
Join our upcoming webinar Cut through the digital noise to learn how you can discover what your customers are searching for, build a strategy to fill in the gaps in your customer engagement and thrive within the new digital landscape.
Leading Australian speakers from Novartis, AbbVie, Boehringer Ingelheim and West 53 St. Digital will discuss:
• How HCP’s are changing their behavior in the use of digital channels
• Understand the role of analytics to identify behavioral insights and priorities to optimize performance
• Identify which content preferences are changing and where new opportunities exist
• Determine the critical success factors needed to optimize new platforms and capabilities
• Learn how to adapt your customer experience, employing techniques such as customer journey mapping in the COVID environment
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