Customer Experience

By Nick Johnson - May 21st, 2013

Wednesday Update including: automotive success on Twitter, how to stay legal with your social media, and a new analysis tool from Google.

How to keep your social media on track

With so many social media channels to choose from, and with businesses attempting to manage their presence on each network, how can you be sure your interactions are effective? A handy new infographic from Return On Digital offers a roadmap that any business can use to ensure their usage of social media remains effective. The short nuggets of advice are perfectly presented and enable any business to improve their overall use of each social media network their corporation has a presence on.

Is your social media legal?

A new report from Immediate Futures should be read by anyone that is involved with social media to ensure their company is operating within the law. Their guide ‘Risky Business: How to stay legal when using social media’ is a comprehensive study of the legal position of social media at the moment. You will also see help and advice from professionals to ensure every Facebook post and tweet is legal. The report is a free download from their website.

New social shopping tool from Google

Google has released details of yet another tool that Google describe: “Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.”

Understanding the customer journey is of course vital information to collect, as this data enables your business to fine tune its marketing activity, none more so than over social media networks. Understanding what aspects of a customer’s journey impacted on their decision to buy is clearly a powerful insight. And with a sample size of over 350 million conversions, the data that Google is presenting is relevant and accurate. Together with their analytics platform, understanding the role that social media has in the purchase journey just got a whole lot clearer.

Tweets do influence purchase behaviour

A new report from Twitter and Complete has found that tweets can have a direct impact on sales. The new report focused on the automotive industry and concluded that the social media network had a clear and positive impact for brands in this market sector. The report concluded that nearly three quarters of Twitter users that are exposed to auto brands are likely to visit the brand’s website. And tweets from car manufacturers also engage with their readers, as the study found that followers of these tweets are twice as likely to book a test drive.

Until next time….

The Useful Social Media team.