By adaptive - December 4th, 2015

Pearle Vision, Hiscox Insurance and Motivated discuss authenticity within effective branding. Engaging your audience to yield positive business outcomes.

Build a Strategy: Lay out and act on the principles that are core to your company’s purpose. Align Your Priorities: Gain customer buy-in by letting them in on the brand-building process. Use their needs inform your decisions, Create an Experience They Won’t Forget: Reflect what your brand stands for in every part of your customer journey, Pearle Vision, Doug Zarkin, Chief Marketing Officer Hiscox Insurance, Hunter Hoffmann, Head of US Communications AIG, Donna Peeples, Chief Customer Experience Officer (Former) Moderator: Forbes, Bruce Rogers, Chief Insights Officer

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