By Nick Johnson - February 22nd, 2011
Hi guys, Lots of posts today - but I reckon this is the one I'm most excited about. Our 2011 Corporate Social Media Summit New York has launched. And it's bigger and better than 2010. I'm absolutel...
Lots of posts today - but I reckon this is the one I'm most excited about.
Our 2011 Corporate Social Media Summit New York has launched. And it's bigger and better than 2010. I'm absolutely thrilled at how it has turned out - and that's not me boasting, my colleague Will put it together.
Anyway, if you're a regular reader of this blog, the conference is designed for you. Every speaker is from big business - no vendors or 'gurus'. Every topic has been suggested by peers working on social media in-house. And 70%+ of our attendees are corporates, too.
There's a brochure embedded below, and you can download a copy for yourself here: usefulsocialmedia.com/newyork. It's worth taking a closer look:
- 20+ expert speakers are sharing practical insight and best practice - including Coca Cola, Best Buy, Dell, American Express, Newell Rubbermaid, Dell, AT&T, Marriott, Whole Foods, Pfizer and plenty more
- Every topic on the agenda is designed to help corporate social media practitioners in big business - we're covering stuff like how to use social to enhance customer engagement; how to effectively embed social media throughout the business; assessing your social media impact; and how things will change over 2011
- A genuine meeting of the corporate social media community - there were 170+ attendees at the 2010 event, and 70%+ were 'corporate'. Companies attending included Sony, McDonald's, Dunkin' Brands, Sears, Mars, General Motors, Frito-Lay, Amazon, US Bank, BAE Systems, Panasonic, Johnson & Johnson and Hertz
- You can be confident this won't be a waste of time - 95% of last year's attended say they learnt useful stuff that they could apply back in the office. Sample feedback "I normally find social media events frustrating - they don't provide content at my level. This event was different. I learned new things...because of the real world experience and expertise." That's from Kelly Feller, who's Senior Social Media Strategist at Intel.
Hope that's of use - and hope we'll see you there...