By adaptive - March 30th, 2015
Lessons learned from a key example of great social media success.
- Credibility: Kayla posted client before and after photos showing real results and has 5 years personal training experience. Brands can learn from offering such honest, straightforward examples of the benefits they provide.
- Good content: She sent out concise, interesting messages with easy to implement advice that really worked. She used feedback from her audience to create new content (it was actually her users that suggested she write a book, which is now her best-selling product). Simplicity, conciseness, and orienting around the customer are key.
- Relevance: Kayla cared more about how she could meet her client needs over how she could become famous. She made her customers her main priority with a goal of providing advice and inspiration, not just selling her product or herself. This is the only real way to win and maintain advocates.
- Organic foundations: She built a grassroots, loyal following which unfolded more on accident than intentionally. This helped her brand remain authentic and real. There is nothing wrong with creating a campaign on social that has room to be flexible, grow, and evolve based on your audience’s feedback.
- Appropriate content across platforms: Kayla uploads different photos to Instagram, Facebook and Pinterest with no overlap between platforms. This maintains interest and tailors content to specific audience needs
June 2015, New York
With over 50 expert speakers (including 15 CMOs and CCOs) from the world’s most social brands, and 300+ of your corporate peers in attendance, #CSMNY offers unrivaled learning, networking and benchmarking opportunities. It is truly THE social media event of year.Brochure Programme