By Nick Johnson - July 14th, 2014
The latest dataset from USM’s ‘State of Corporate Social Media’ survey shows that progress is slowing
Another sneak peak of the data coming out of the recent State of Corporate Social Media survey, U’s fourth annual deep dive into social media adoption at big brands.
The above chart shows the percentage of respondents who are using social media for particular functions in their business.
The most obvious takeaway is how progress has evidently slowed. Between 2012 and 2013 there were significant jumps in adoption rates — most particularly re commerce and customer insight.
In the period between our 2013 and 2014 surveys, there’s been hardly any progress. Some small jumps in adoption of social for employee engagement and customer service, but little else of note.
Does this mean we’ve reached a social saturation point? It certainly seems that way.
You can make up your own mind by downloading a free copy of The State of Corporate Social Media Briefing 2014.
Please do let us know what you think.