By JBarrett - January 31st, 2020
Can authentic marketing bring back brand trust?
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Small businesses are not savvy to it, and large businesses have abused it. So, we’re bringing together Alibaba.com, JMMB, US Bank and Grubhub to discuss the evolution of martech over the past decade and what’s to come in 2020+.
Hear from Alibaba.com, JMMB, US Bank and Grubhub on the reality of irresponsible personalization (aka the creepy factor), the potential of marketing automation, and how in all this tech, we can retain the human touch and remain authentic.
With an influx of new technology and big data, the past decade was a learning curve for the next phase of marketing – one where brands are purpose-driven, campaigns are truly data-backed, and personalization makes marketing valuable.
However, right now, customer expectations are at an all-time high and brand trust at an all-time low. So the question is: how can we harness evolving martech more successfully, retain the human-element, and authentically connect with our customers?
Erica Chan, Head of Brand and Marketing, Alibaba.com
Kerry Ann, Stimpson, Chief Marketing Officer, JMMB
Wai Gen Yee, Head of Data Science,Grubhub
Erin Gulden, VP, Inbound Marketing, US Bank