Brand Marketing

By Liam Dowd - May 14th, 2014

Why this year's Corporate Social Media Summit New York is must-attend event for any company looking to put customers are the heart of their strategy and communications

70% of C-Suite executives say social represents an opportunity to transform their business for the better. Social media has overturned the traditional business-customer relationship.

It’s increasingly critical to not only deliver messages of real value and relevance, but to do so over an ever-changing roster of channels and platforms.

According to IBM, only 34% of organizations have an in-depth understanding of their customers.

And this is where the social comes in, helping companies drive this new way of ‘doing business’

Social media is at exciting place. It now offers a plethora of channels and customer touch-points to help companies truly understand what their customers are doing, thinking and saying.

The business that understands, embraces and leverages these possibilities will be more successful than they’ve ever been.

The Corporate Social Media Summit New York will help you do just that

The purpose of #CSMNY is to bring together Chief Marketing Officers, Chief Communications Officers and Social Media SVPs to discuss the tough questions every social media/marketing and comms professional faces.

The Corporate Social Media Summit is this year’s MUST-attend conference for any company looking to leverage social

One step ahead – C-Suite outline the future of social media marketing at last year’s #CSMNY

Below are four reasons why our Summit is THE place to learn about the future of social:

1. The agenda is forward-looking, completely relevant, and entirely yours. We spend months researching the critical issues ensuring that our agenda and sessions tackle the biggest priorities in 2014. Some of the key issues being discussed include; customer-centricity, embedding social media, harnessing internal expertise and social innovation, understanding and utilizing big data, heightening engagement, impact measurement, creating social health indexes and more. For the full agenda head here
    
2. An unrivaled collection of expert corporate speakers. We have worked tirelessly to bring together C-suite executives and those at the forefront of corporate social media to give you the ideas and insight to shape your future strategy. Our conference boasts a speaker line-up that includes:

• Amir Weiss, Head of Global eBusiness at Metlife, and Christopher Krohn, Chief Marketing Officer and President at President.com, on how becoming customer-centric social can drive growth
• Bev Thorne, Chief Marketing Officer at Century 21, Marie-Josée Lamothe, Chief Marketing & Chief Corporate Communications Officer at L’Oréal Canada, and Don Montanaro, Chief Executive Officer at TradeKing Group on weaving social into the fabric of your company
• Richard Margetic, Director of Social Media, on creating and internal structure that offers a unified and efficient response
• Jen Lashua, Global Social Media Manager at Intel on evaluating the social landscape to understand the future of social business
• Dan Lewis, Chief Communications Officer at Molson-Coors, Price Floyd, VP Internal Comms and Global Digital Strategy at BAE Systems and Nathan Bricklin, SVP Head of Wholesale Social Strategy at Wells Fargo on engaging employees to drive social innovation
• Jen Dominquini, CMO at Evite and BuySeasons, Paula Keve, Chief Communications Officer at Dow Jones on leveraging both your own and third-party content to maximize awareness and engagement
• Mike Idinopulos, Chief Marketing Offer at PeopleLinx, Michael Hertz, Chief Marketing Officer at White & Case and Chris Smith, Senior VP Enterprise Social Media at Bank of America on harnessing the power of social media to generate future business opportunities
• Tanya Donnelly, Global Social Media Director at Schneider Electric and Tom Carusona, Senior Director, Digital and Social Media at Aramark on creating and managing a local social strategy that ensures engagement and relevancy with local audiences
• and many, many more. You can see the current agenda here

3. Meet and network with people that are tackling the same issues as you. Over 80% of our delegates will be from corporate brands. Some of the companies already confirmed to attend include; McDonalds, FedEx, GE, Toyota, Intel, Southwest Airlines, ESPN, Nascar, Comcast, T-Mobile USA and many more. Take a look at who you can meet at the summit
    
4. No death by PowerPoint - challenging, robust discussion: We believe that a conference should be a place for senior execs to come together to overcome tough challenges and map the future of their industry. Every one of our sessions is a discussion, where senior marketing executives are asked tough questions by their peers.

At #CSMNY social media takes centre stage. You can see the current agenda here 

We bring together the sharpest minds from the biggest brands: We believe the best people to answer your questions are your peers. 

You’ll leave the Corporate Social Media Summit with genuine insights, based on the real-life experiences of leading social media and marketing peers – and a contact book packed with executives who can help you in the year ahead.

If you would like to get an idea of the Summit, take a look at this video of our Summit a couple years back.

To get the latest info on speakers, key issues being discussed and more download the conference brochure