It’s a well-accepted truth that innovation must be driven by the customer.

Customers expect individualised products and offerings that truly reflect their needs, and with customer acquisition being as costly as it is, investment in their loyalty will be a key differentiator for success in today’s ultra-competitive insurance market.

However, whilst claims management has received its fair share of attention as the moment of truth for insurers, true customer centricity cannot be achieved without looking across the customer journey. Coupled with the fact that customer behaviours and expectations have changed drastically as a result of COVID-19 and our increasingly technology-driven society, understanding what customers actually need from their insurance provider has never been more vital.

To achieve customer-centric transformation, insurance providers must look holistically at innovation across the customer journey. From actuarial and underwriting, marketing, and sales, right through to claims handling and customer loyalty, a unified, strategic approach is key to creating the 21st Century customer-first insurance provider.

Sign up for our free webinar “Keep Your Customers Happy and Loyal with End-to-End Innovation” on 30th November at 15.00 CET

Join industry leaders Melanie Kill (Claims Transformation Director, AXA Insurance), Giuseppe Di Riso (Key Account Manager - Director, Globals Division, Swiss Re), Dylan Bourguignon (CEO, SO-SURE), Michal Hucal (Customer Engagement Lead, NN Group) and Alena Tsishchanka (Insurance Lead EMEA, SAS) as they share their valuable insights:

  • Move from a single stream of information to meaningful insight: Harness the power of real time data and break down internal silos to flow insight from underwriting to claims for innovation across the entire customer journey

  • Maximise the impact of new technologies for your customer: With new, exciting opportunities arising from AI, IoT, and wearables, ensure systems and procedures are in place for maximum insight and added value to the customer

  • Meet customers where they are with omnichannel engagement: Employ a comprehensive omnichannel approach to meet customers at the right time, at the right place – wherever they may be on the customer journey

Register for free today and receive access to the full recording post-webinar

Everyone who registers will automatically receive the recordings straight to their inbox, including those unable to join to watch the webinar live.


Alexandra Wilson
Project Director
Reuters Events 
T: + 44 (0) 20 7513 4979