Omnichannel personalization is challenging, so how are insurance carriers using data to reach vast audiences quickly, cheaply, and effectively? Exclusive whitepaper with insights from Farmers Insurance, Ameritas, Church Mutual Insurance Company, S.I., Employers, and Ushur
The gold standard for insurance used to be one-to-one care, either in-person or over the telephone. Today, this is still the gold standard. The importance of a personal relationship between carrier and customer has not changed, but the channels have.
Reuters Events spoke with a number of C-Suite executives to determine what steps can be followed to ensure success in providing effective omnichannel personalization. The ground-breaking findings from these discussions are outlined in the whitepaper – ‘Getting Personal: A deeper understanding of the customer and personalized service is vital to best-in-class customer experience’.
This whitepaper provides the roadmap to develop a fully personalized, data-driven CX, featuring insights from the following industry leaders:
Melissa Joye (Chief Customer Experience Officer, Farmers Insurance)
Brent Korte (SVP Chief Marketing Officer, Ameritas)
Scott Steele (VP Chief Marketing Officer, Church Mutual Insurance Company, S.I.)
Tom Warden (SVP Chief Data & Analytics Officer, Employers)
Meredith Barnes-Cook (Head of Global Insurance, Ushur)
Here are some of the need-to-know points covered in the whitepaper:
Define what personalization truly means to create a best-in-class customer experience
Explore the most frequent and impactful interactions to identify root causes, optimize processes and get a full, well-rounded view of the customer journey
Revolutionize your information collection process to leverage data wisely; gather only the information you need, for the right reasons and use it in the right way
In the digital era, successful carriers need to reach a vast audience quickly, cheaply, and effectively. With the level of data analysis and insights generation available at our fingertips, insurers must capitalize on opportunities to create competitive advantage.
This press release is being issued in association with Reuters Events upcoming flagship insurance conference The Future of Insurance USA 2021.
The Future of Insurance USA 2021 (June 22-24, 2021), will welcome 1,000+ CEOs, C-Suite leaders, and high-level decision makers from across the insurance value chain to define the future, uniting for an executive view of the trends, challenges, and strategies that are transforming the industry. With so much focus on building resilience and seizing opportunities for growth, insurance carriers must urgently transform products and services, tackle emerging risks, and strategize for success in a shifting landscape. More information can be found on the website.
Contact: Alex Bird