10:00am–10:05amMonday
Chairman’s introduction
10:05am–11:00amMonday
New normal, new patient access opportunity
Liz Chatwin Country President Australia and NZ AstraZeneca
Richard Tew Pharma Country Head and Country President Australia and New Zealand Novartis
11:00am–11:15amMonday
A brave new access world: Unlocking new systems for Cell & Gene Therapies
Catherine Vaughan Director of Patient Access and Strategic Partnerships Novartis
11:15am–12:00pmMonday
Work with the National Medicines Policy: A new structure to better health outcomes in the new normal
Richard Vines Chief Executive Rare Cancers Australia
Stuart Englund Government and Corporate affairs counsel Janssen
Orin Chisholm Associate Professor, Pharmaceutical Medicine University of New South Wales
12:00pm–12:10pmMonday
The Power Of Search Listening To Really Define The Patient
Discover how Search Listening (as an extension to Social Listening) can be leveraged to enrich patient insights and act as a mechanism to deploy truly patient-centric disease education materials and activate the sales funnel.
Julia Walsh Brand Medicine International
12:10pm–12:20pmMonday
The Big Shift – 5 trends impacting Pharmaceutical Marketing
Simon Davies Managing Director Bastion Brands
12:20pm–12:30pmMonday
Life Sciences Salaries Flatline for the 1st Time in 14 Years & What is Keeping Managers Awake At Night?
Dawn Mogey Management Consultant On Q Recruitment
12:30pm–1:00pmMonday
BREAK
1:00pm–1:15pmMonday
Case Study: Make the patient voice heard in HTA decision making
Jessica Bean Chair Patient Voice Initiative
1:15pm–1:30pmMonday
Case Study: ‘Patients Like Us’
Patients like us’ is an internal initiative and platform that seeks to influence the way, we at Bayer approach our day-to-day work, by putting ourselves in the shoes of our patients.
Peter Said Head of Patient Engagement Asia Pacific Region Bayer
1:30pm–1:45pmMonday
Responding to Rare: How the National Strategic Action Plan will support equitable access
Nicole Millis CEO Rare Voices Australia
1:45pm–2:00pmMonday
Live Q&A
2:00pm–2:15pmMonday
The evolution of digital engagement
Hear from Stephen Brown, as he uses data to unlock some on the key trends for HCP engagement across Australia and the wider APAC region. He will take a look at HCP digital behaviour during the past 12 months, deep-diving into speciality areas and lastly will tell us why he thinks the future will be different.
Stephen Brown SENIOR DIRECTOR, CRM STRATEGY, ASIA Veeva
2:15pm–3:00pmMonday
Planning for a crisis: Lessons learnt from pharma’s response to COVID-19 and the 2020 bushfire
Liz Chatwin Country President Australia and NZ AstraZeneca
Chris Stemple General Manager and VP AbbVie
Christi Kelsey General Manager GSK
Jeppe Theisen VP & General Manager, Oceania Novo Nordisk
Sudhir Kandarth VICE PRESIDENT, COMMERCIAL, APAC Veeva
9:00am–10:00amTuesday
Interactive Roundtable - ‘Field Force 2.0 – Digital Transformation’
These three Roundtables will run concurrently. Please register for your discussion of choice and your zoom link will be sent before the session.
Peter Stephenson Managing Director West 53rd St Digital
9:00am–10:00amTuesday
Interactive Roundtables - How to establish equity, integrity and respect when working with patient groups
These three Roundtables will run concurrently. Please register for your discussion of choice and your zoom link will be sent before the session.
Francesca Manglaviti Crohns Patient Advocate
10:00am–10:15amTuesday
AbbVie case study: How to make your voice heard above record levels of digital noise
Tsumi Smith Head of Multi-Channel AbbVie
10:15am–10:30amTuesday
Changing Customer realities & expectations – Using Omnichannel Insights to deliver the optimal Customer Experience
David Meacham Director, Australia & New Zealand Trilations
Joeri De Haes Director Japan & Asia Pacific Trilations
10:30am–10:45amTuesday
Novartis case study: Embrace digital & data as a catalyst for cross-functional customer engagement
Stefan Miljkovic Head of Digital Transformation and Innovation Novartis
10:45am–11:00amTuesday
Live Q&A
11:00am–11:15amTuesday
Re-Thinking Clinical Content to Re-Shape Healthcare Professionals Engagement
Fleur Gill Commercial Sales Director – APAC Elsevier
11:15am–12:00pmTuesday
What HCP’s want: Cater for changing customer experience needs
Sherlynn Tan Healthcare Digital Success Director NTT Cloud Communications
David Tran Customer Experience Manager Boehringer Ingelheim
Amanda Fuller Managing Partner DDB Remedy
Mahesh Malalage Marketing Lead: IBD Takeda
12:00pm–12:15pmTuesday
The future of pharma is customer experience
David Tran Customer Experience Manager Boehringer Ingelheim
12:15pm–12:30pmTuesday
Enabling & Empowering Doctors in a Digital World
Bryn McGeever Managing Director ADG
Jason Wegrzyn CMO ADG
12:30pm–12:45pmTuesday
Live Q&A
12:45pm–1:00pmTuesday
BREAK
1:00pm–1:15pmTuesday
Novartis Case Study: The rep of the future
Paul White Marketing Specialist, Oncology Novartis
1:15pm–1:30pmTuesday
HOW INSIGHT AND ACCESS INTO PRIMARY CARE IS DRIVING MEASURABLE PATIENT OUTCOMES
What if we could access the information we needed to bring new and improved treatments to market sooner? What if we could zero in on the patient populations that were truly in need, both in trial and treatment phases? What if the different segments of our healthcare industry worked together to make transformative improvements in health, promote wellbeing, and prolong life? We can. In this 15-minute session, we’ll hear from Louise Ryves, General Manager of Ecosystem at MedicalDirector about how insight and access into primary care is driving measurable patient outcomes.
Louise Ryves General Manager, Ecosystem MedicalDirector
1:30pm–1:45pmTuesday
The customer is still always right: How to identify and even predict HCP needs
Erin Russell Former General Manager Spotlyte, an Allergan Company
1:45pm–2:00pmTuesday
Live Q&A
2:00pm–2:20pmTuesday
Blinded by sugar
James Muecke Australian of the Year
2:20pm–3:00pmTuesday
Life after lockdown: Foster genuine patient group partnerships after COVID
James Muecke Australian of the Year
Peter Said Head of Patient Engagement Asia Pacific Region Bayer
Connor Holmes Country Manager Atlantis Healthcare
Peter van Wijngaarden Associate Professor Centre for Eye Research Australia, KeepSight Steering Committee member Diabetes Australia
3:00pm–3:15pmTuesday
How Leo Pharma created true company loyalty and empowered female leadership
Dr Jason Gavin General Manager Australia and NZ Leo Pharma
3:15pm–3:30pmTuesday
Seeking security: Inspire and grow your team through uncertainty and change
Jeppe Theisen VP & General Manager, Oceania Novo Nordisk
9:30am–10:00amWednesday
Medicines Australia deep-dive workshop
Sophie Hibburd Director of Ethics & Compliance Medicines Australia
10:00am–10:15amWednesday
Understand and employ the three pillars of medical engagement
Mutsa Madondo Medical Manager AstraZeneca
10:15am–10:30amWednesday
Reflections on COVID-19 - how will this change the nature of field medical?
Alan Watts Medical Director AbbVie
10:30am–10:45amWednesday
Prove the value of medical at the leadership table: Determine key metrics to benchmark medical team performance and prove ROI
Matt Britland Medical Director Amgen
10:45am–11:00amWednesday
Live Q&A
11:00am–11:15amWednesday
Play to win in the 'war for medical talent': Key elements of a winning people strategy
Jason Silverstone Previously Medical Director Eli Lilly
11:15am–12:00pmWednesday
In conversation: APPA and Medicines Australia
Gisela Mautner President APPA
Brigid Waite Associate Medical Director Roche
Sophie Hibburd Director of Ethics & Compliance Medicines Australia