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Key account management (KAM) has become increasingly important to pharma companies as payers and other stakeholders have begun to exert more...
Collecting and analyzing patient data can improve all aspects of a patient’s health journey. Data privacy must never be compromised in the...
The omnichannel era presents new opportunities for pharma to more effectively engage with its customers by identifying next best actions (NB...
Adopting a modular content strategy allows pharmaceutical companies to reuse and adapt information, speeding up content creation cycles with...