As part of your Reuters Events Premium Pass, you get a virtual pass to attend Strategic Marketing 2021 worth up to USD $2499.

Reuters Events: Strategic Marketing 2021 brings together the world’s most influential marketing leaders to set the future of consumer-brand relationships.

After the extraordinary upheavals of 2020, we will come together to plan for another year of volatile customer behaviour and ever-changing expectations.

• Executive Strategy & Growth: As we re-establish the status quo and differentiate our brands, marketing will find itself at the center of business strategy with a mission to find relevancy and ground the brand in a new world. Navigate dwindling budgets and find stability in agile, reactive marketing.

• Brand Marketing: Your brand is the most powerful tool you have to connect with your audience. Refine your core values, move beyond marketing, and create real communities passionate about your impact on the world.
• Data Analytics & Customer Insights: With over-saturated digital channels, volatile purchasing behaviour, and ever-changing customer expectations, brands need to track touch points throughout the full customer life-cycle to unlock the most impactful personalized experiences.
• Content & Creative: Cut through the noise with empathetic, solution-focused content that truly adds value. Create a deep human connection with stories that engage on an emotional level and are grounded in purpose. Be everywhere when they need you most.
• Social Media & Influencers: The social sphere is becoming the one stop shop for human interaction and e-commerce. Explore new channels and content styles, measure incrementality, redefine your influencer strategy to meet new regulations, and restructure your social team to meet new business needs.