Highlights from the 2020 agenda

10:15am – 11:00am (CET) Tuesday

PANEL: Beyond digital transformation to a customer-centric revolution

  • Create new levels of customer satisfaction with an adaptive customer-centric vision that responds to quickly changing needs
  • Explore new open collaborations that will supercharge your transformation to a new, more effective commercial model
  • Immerse your company in the innovation explosion through a culture of test and learn and shorter project timelines
  • Provide value to patients beyond your products and step up to your role in the wider community to truly partner with your patients

Florent Edouard SVP, Global Head of Commercial Excellence Grünenthal

Lutz Bonacker SVP and General Manager, Commercial Operations Europe CSL Behring

Francesca Wuttke Chief Digital Officer Almirall

11:00am – 11:15am (CET) Tuesday

Rally your organisation behind change management to scale pockets of excellence into companywide innovation

  • Learn how Novartis unified 3 lighthouse projects under one strategy to accelerate implementation and digital transformation across commercial
  • Make quick change possible by upskilling across the entire organisation to build a company workforce capable of undertaking and delivering a successful transformation

Nikos Georgiades SVP, Global Head of Digital Commercial Execution Novartis

11:15am – 11:30am (CET) Tuesday

The Human Factor as a key driver for Modern Marketing

  • Today’s communication technology is great – so why isn’t it working?
  • Solve the Human factor to open the digital door to your customers
  • How do we learn and adapt to an everchanging environment – the Molecule method

Tina Ravn Strategy Lead Anthill

11:30am – 11:45am (CET) Tuesday

Case study: Realise a customer-centric reality by constructing your own Matrix Organisation

  • See how LEO Pharma discarded traditional function and brand structures to amplify customer engagement and experience benefits of cross-functional strategies
  • Embed commercial imperatives pre-launch by developing co-leadership strategies with R&D colleague

Patrice Baudry EVP, Global Marketing, Market Access, Medical Affairs LEO Pharma

11:45am – 12:00pm (CET) Tuesday

Live Q&A session

  • Our speakers join live to answer your questions

Tina Ravn Strategy Lead Anthill

Patrice Baudry EVP, Global Marketing, Market Access, Medical Affairs LEO Pharma

12:15pm – 12:30pm (CET) Tuesday

The death of the digital function

  • Use digital to bring together marketing, sales, market access and medical strategies under the umbrella of customer centricity
  • Overcome cultural obstacles to embed a digital mindset across every team to truly upscale your digital presence

Mo Fors Head, Global Commercial Digital Innovation Almirall

12:30pm – 12:45pm (CET) Tuesday

Accelerate your transformation journey through new agile ways of working

  • Learn how Roche Diabetes Care enacted their agile strategy based on meeting customer need
  • Discover how to create a network of agile coaches to drive culture change throughout your organisation

Nebel Crowhurst Director, People and Culture Roche

12:45pm – 1:00pm (CET) Tuesday

Live Q&A session

  • Our speakers join live to answer your questions

Mo Fors Head, Global Commercial Digital Innovation Almirall

Nebel Crowhurst Director, People and Culture Roche

1:00pm – 1:15pm (CET) Tuesday

Who are my clients? Services strategies for collaborative ecosystems

  • Effectively meet individual customer need by including all healthcare stakeholders in your service strategy
  • See real business cases of how you can achieve personalised engagement through collaboratively designing innovative solutions with your customers

Michele Visciola CEO Experientia

1:15pm – 2:00pm (CET) Tuesday

PANEL: Map, engage and create relationships with the customer profiles of tomorrow

  • Successfully reintegrate rep visits into your engagement strategy with requalified customer archetypes based on evolved channel preferences
  • Nurture relationships with newly acquired customers who desire virtual-only interactions
  • Collaborate closely with KAMs to design reintegration strategies and digital only launch approaches that HCPs want

Danilo Pagano VP, Digital & Customer Engagement Lundbeck

Telea Herpin VP, Global Marketing, Global Brand Lead, Peripheral Neuropathic Pain Grüntenthal

Arun Mahtani Former VP, Channels Strategy & Digital Content Teva

Stefano Zagnoni Head of Digital Strategy and Innovation Janssen

2:00pm – 2:15pm (CET) Tuesday

Embrace new partnerships to deliver best-in-class customer experience

  • How Genentech used out of industry principles to break the customer’s ‘car salesman’ view of the pharma industry
  • Embrace the ethos of ‘the customer problem is my problem’ to truly partner and problem solve with your patients
  • Create partnerships with your broader ecosystem to provide new levels of value to customers

Nancy Brandt Senior Leader, Medical Customer Experience for Personalized Healthcare Roche

2:15pm – 3:00pm (CET) Tuesday

PANEL: Build the commercial skills and capabilities needed to excel in the customer first engagement model of the future

  • Upskill your team’s ability to flex and change based on customer need to be successful in a hybrid model of live and virtual interactions
  • Develop digital dexterity, resilience and a mindset that embraces new ways of connecting with customers
  • Ensure patient centricity is not lost in the virtual world

Philip McCrea Managing Director, Europe Red Nucleus

Norma Piggott VP, Commercial Learning & Development Takeda

Spencer Holt Head, Commercial Learning Innovation Centre AstraZeneca

Wade May Global CV Commercial Training Lead Bayer

3:00pm – 3:10pm (CET) Tuesday

Case Study: From concept to production - ensure effective production deployment through design

  • Maximise the return on the development of your sites
  • Respond to dynamic market demands with speed and automation
  • Ensure reliability is built in from the start
  • Understand the role of Service Levels in an agile world

Dan Hooker General Manager, Global Managed Services Appnovation

3:10pm – 3:20pm (CET) Tuesday

Let's talk! Why pharma should be adopting conversational AI

  • Meet customer demand instantaneously using conversational AI
  • Provide HCPs with information wherever and whenever they need it by learning lessons from other industries

Chris Finch Managing Director Earthware

3:30pm – 4:00pm (CET) Tuesday

Maintaining the pace of progress during a pandemic

COVID-19 has presented many challenges for businesses, but AstraZeneca has ensured that the pandemic has had a reduced impact on the availability and quality of cancer care. David Fredrickson, Executive Vice-President, Oncology Business Unit, and his team played a leading role in the Global roll-out of various initiatives that have ensured continuity of care for patients. Many of these activities have led to significant benefits for patients and the company plans to extend these beyond the pandemic. From digital solutions to home care and testing, David tells us how AstraZeneca was able to intuitively adapt to this ‘new normal’ and brings to life some of their most innovative strategies.

*Live Q&A with David included

David Fredrickson EVP, Oncology Business Unit AstraZeneca

4:00pm – 5:00pm (CET) Tuesday

Interactive Roundtable Sessions

Roundtable 1.
Unlock effective platforms through agile design. Hosted by Dan Hooker

Roundtable 2:
Deliver best-in-class customer experience, hosted by Nancy Brandt

Roundtable 3:
The role of the sales force in the new world. Hosted by Alexey Cherchago

Roundtable 4:
Keep patient centricity front and centre in the digital world. Host TBC

Nancy Brandt Senior Leader, Medical Customer Experience for Personalized Healthcare Roche

Dan Hooker General Manager, Global Managed Services Appnovation

Alexey Cherchago Head of Sales Excellence Europe Sandoz

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