Tell us a little more about your role in the XR industry
My focus is on enterprise XR at scale. We work with companies on end-to-end deployment - scope, integration, hardware, software, middleware, data and resources for development. The goal is to create early PoC wins that move easily from pilot program to scale.
In your line of work, what are some of the biggest challenges you’re seeing in the adoption and use of VR/AR/MR?
There is not one clear obstacle, though things like form factor, ease of use and wide adoption are some of the largest contributing factors. This is an evolution – though we are seeing great strides in all these areas with all-in-ones, lighter weight wearables and slow and steady growth in device sales.
Where do you see the biggest opportunities and innovations arising? What three things do you think will take the industry onto the next level?
The opportunities are endless depending on the innovation culture and risk profile of an individual company. For any company, it’s possible to deploy immersive training, collaboration, design and visualization tools with out of the box hardware today. For companies on the bleeding edge, we’re seeing advanced integrations with other emerging tech, including AI & blockchain.
From an industry standpoint, these 3 things will positively impact growth:
- Lightweight AIO (All in One) headsets, truly wearable AR glasses with extended field of view and true Mixed Reality. Hololens 1 to Hololens 2 is a great example of wearability and FOV evolution, Oculus’ Quest is a great example of a consumer AIO and HTC’s new XR Plate with pass through capability is moving us closer to mixed reality.
- Consumer fluency with non-gaming AR/VR applications – not a “killer app” – but a suite of useful, engaging tools for communication, creativity and learning. Consumers, after all, are also the workforce.
- The last piece of the puzzle is infrastructure - 5G, cloud/edge, remote/split rendering standards and advanced chipsets like Qualcomm’s XR2 already being put in place to enable spatial computing globally.
We are getting there!
In your opinion, what are the most compelling use cases for VR and/or AR/MR?
Training/Learning – industrial, safety, soft skills and compliance as well as education
Collaboration – Remote meetings, infinite desktop, technical assistance
Design – multi-stakeholder design review, visualizations and iterations
These solutions are more horizontal – but as we look at specific verticals, the use cases multiply exponentially under each of these categories and more.
Which companies do you have your eye on for promising technological advancements in 2020?
There are too many to list! Without mentioning all the hardware companies, telcos, game engines and OEMs which are all working to advance XR, there are several other companies and startups that are contributing to the evolution of this tech:
6D.ai and Ubiquity6 for the AR Cloud
Mozilla Hubs, HTC SYNC, VR Collab MeetinVR and The Wild for collaboration
Neurable & NextMind for brain-computer interface
Labster, SAMALearning, Schell Games and ClassVR for learning
ElevateXR, Immersive Factory & Talespin for Training
Surgical Theatre, OssoVR, DeepstreamVR and Tripp are all working on medical XR solutions
This is by no means an extensive list – it barely scratches the surface. There are many incredible solutions that are already on the market
If you could name one complementary technology that will help grow the VR & AR/MR industries what would it be?
In which industry verticals do you see the biggest growth opportunities for XR? Why?
Well, this may sound impossible, but there is no industry that cannot, and will not, be transformed by immersive technology.
Where do you see XR having the greatest effect on enterprises in the coming years?
We are still learning the many ways that XR can impact industry, but certainly training, collaboration and design will continue to positively impact large companies.
What key topics are you most interested to find out more about at XR Immersive Enterprise: Global Online Edition?
I look forward to hearing from enterprise companies and solution providers how they have partnered to create workflow solutions. It’s also exciting to hear about successful deployments at scale and of course any data that supports the efficacy of XR programs.
What aspect of XR Immersive Enterprise: Global Online Edition are you most looking forward to?
XR Immersive Enterprise has great content, excellent demos, but more importantly, it is a place where hardware manufacturers, solution providers and enterprise companies can come together and learn from one another. In this nascent industry, we are fortunate to have such passionate professionals willing to share their stories, challenges and wins for the greater advancement of the tech. I have not missed one of these events globally since my first event back in 2016!