On 13-14th September at the Marriott, Berlin, EyeforTravel is holding its annual conference, Sales and Marketing in Travel Europe. This Pan-European event will show you how to enhance your search engine marketing and measure the effectivene

Published: 06 Jul 2005

On 13-14th September at the Marriott, Berlin, EyeforTravel is holding its annual conference, Sales and Marketing in Travel Europe. This Pan-European event will show you how to enhance your search engine marketing and measure the effectivene

Hear from leading companies such as Hilton, Travelocity, Germanwings, Expedia, Kuoni, Marriott KLM, Cheapflights, Lastminute, Octopustravel, Austrian Airlines and Intercontinental. For a full list of speakers please scroll down to the bottom of this email.

The conference will open with a keynote presentation from the General Manager of Germanwings, Andreas Bierwirth. Frank Zehle, Regional VP of Branding for Marriott, will talk about the challenges integrating offline and online brands whilst maintaining identity and values. They will be joined by the Managing Director of Germany for Travelocity who will give his opinions what he sees for the future of the European market in terms of consolidations and acquisitions.

Getting the right marketing mix, search engine optimisation, pay-per-click, meta-search, and email marketing are all on the agenda. One session will see Tim Frankcom, European Head of Travel for Yahoo!/Kelkoo team up with Expedia to assess the future of meta-search. There will also be a session demonstrating how to market your product online without diluting your brand, and another offering tips on how to obtain additional CRM data from your customers.

Said Helen Raff, Event Director; “Attend this event to benefit from the predictions of leading sales and marketing experts and share cutting edge strategies. Offering topical interactive discussions and practical advice this conference will give you the resources you need to apply successful online strategies directly into your organisation.”

If you register before July 15th you can take advantage of EyeforTravel’s early bird discount and save 300 Euros! You can register directly on the secure website at:
secure.firstconf.com/travel/smeurope2005/secure.asp

Jan Oetjen, Managing Director Germany, Travelocity Europe

Dr. Andreas Bierwirth, General Manager, Germanwings

Frank Zehle, Regional VP Brand Marketing Continental Europe, Marriott Hotels

Eva Ludwig, Head of Strategic Development, Kuoni

Alistair Buckle, Director of Brand Marketing, Travelodge

Daniela Wagner, Managing Director, Octopus Travel

Sholto Ramsey, Managing Director, Helpmego.to

Tim Frankcom, European Head of Travel, Yahoo!/Kelkoo

Navneet Bali, CEO, Allcheckin.com

Frosti Sigurjonsson, General Manager, Dohop

Bruce Redor, Director of Key Accounts, Expedia Europe

Luke Errington, Head of Business to Consumer Marketing, Active Hotels

James Keeler, International Head of CRM & Online Marketing, Visit Britain

Gudmundur Oskarsson, Marketing Manager, Icelandair Central Europe

Matthias Garke, Member of the Board,

Markus Gratzer, Head of Research and Development, Austrian Tourist Board

Karsten Kaercher, Executive Director Sales and Marketing, Tiscover AG

Norbert Toedter, Director Planning and Development, German National Tourist Board

Alexandra Rieck, Head of Marketing and Public Affairs – Germany, Lastminute.com (tbc)

Daniel Robb, Vertical Market Manager – Travel UK, Google UK

Ivan Imhoff, Director Channel Development, Hilton International

Konstantin Kasapis, Manager Interactive Sales, Austrian Airlines

Hugo Burge, Vice-Chairman and Head of International, Cheapflights.com

Robin Ingle, VP International Development, TripAdvisor

Roderik Rodermond, CRM Director, KLM

Andreas Westerburg, Director of Sales, NH Hotels Germany

Bronagh Lavery, Hotel Integration Manager EMEA, Intercontinental Hotels Group

Chairman: Paul Richer, Managing Partner, Genesys