Open call to join the debate on corporate reputation and crisis management with leading companies.

 London 20/10/11

Ethical Corporation and Useful Social Media have jointly announced the 12 leading brands who will join a two day New York summit next March. The debate will focus on future corporate efforts to preserve reputation and lead crisis response.   

The importance of reputation management has become increasingly evident. Taco Bell, Blackberry and Mattel are amongst many others who have experienced damage to their reputation this year; rapid changes in technology and social media have pushed companies to revaluate the way they engage with key stakeholders.

Social media has created vulnerability to brand reputation and as Burson-Marsteller found in a US survey 95% of chief executives believed corporate reputation plays an important role in the achievement of business goals.

Yet only 19% had a formal system in place to assess their corporate reputation. Although corporate reputation is increasingly important company’s actions are still minimal.
Based on the growing importance of corporate reputation, Ethical Corporation and Useful Social Media have jointly decided to host a conference.

An open call has now been given for leaders in this space to join the debate.

Founder and Chairman of Ethical Corporation, Toby Webb stated;

"Reputation growth, preservation and crisis management are a vitally important, yet constantly moving target for business today. I'm delighted we are hosting this conference with our sister company UsefulSocialMedia. At the conference we'll be debating, at a very senior level, exactly how companies can protect their good names, and improve their relationships with key stakeholders".

General Electric * Verizon *Siemens *Best Buy *Dr Pepper Snapple Group *Caesars Entertainment *Chubb Corporation *AIG * REI * Virgin Atlantic* Eli Lilly & Company * Cardinal Health * are all scheduled to speak.

Session include stakeholder engagement, adapting to reputation vulnerability, building corporate relations, overcoming reputational risks and preserving reputation locally and globally.

The sessions will establish effective practices to enhance and maintain corporate reputation and minimise negative consequences in large organisations across USA and Europe.

For more information on speaking at this conference in New York on 5-6 March 2012 please contact Hayley Dunn via email


About Ethical Corporation: 

Ethical Corporation was established in 2001 and provides business intelligence for sustainability to more than 3,000 multinational companies every year. Ethical Corporation publishes the leading responsible business magazine, website, and research reports.

For more information contact:

Hayley Dunn

Conference Director

Ethical Corporation & Useful Social Media



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