Dr Andree Bates

Dr Andree Bates

Dr Andree Bates's picture
Dr. Andree K. Bates, President, Eularis, is a leading expert in pharmaceutical marketing analytics. Her career has encompassed academic, clinical and pharmaceutical positions around the globe, and she has gained worldwide recognition within the healthcare industry for ROI and marketing effectiveness measures.

Latest posts from Dr Andree:

Commercial

Marketing and Patient Compliance

Jan 12, 2010

An increase of as little as 5% in patient adherence can contribute an...

Commercial

Seven quick fixes for Sales Force...

Jan 5, 2010

How the smart use of analytics can dramatically improve SFE.

Seven quick fixes to sales force...

Oct 15, 2009

The sales force is undeniably one of the largest costs for a pharmaceutical...

How to grow value quickly in pharma

Aug 18, 2009

We all know the situation. The industry is facing some very major challenges,...

Commercial

Planning marketing budgets and...

Jun 29, 2009

Metrics: Flawed Measurements,...

Jun 2, 2009

Most pharmaceutical company teams use some sort of tracking and management ...

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