Dr Andree Bates

Dr Andree Bates

Dr Andree Bates's picture
Dr. Andree K. Bates, President, Eularis, is a leading expert in pharmaceutical marketing analytics. Her career has encompassed academic, clinical and pharmaceutical positions around the globe, and she has gained worldwide recognition within the healthcare industry for ROI and marketing effectiveness measures.

Latest posts from Dr Andree:

Commercial

Dr. Bates Talkback: Sales force...

Feb 11, 2011

Dr. Andree K. Bates on why relying on current sales tactics wont work for...

Commercial

Dr. Bates Talkback: Building...

Jan 17, 2011

Dr. Andree K. Bates suggests ways Twitter can be used as a valuable marketing...

Commercial

Marketing and data overload:...

Oct 5, 2010

How to reduce data overload and create actionable marketing insights and ...

Commercial

Marketing is measuring

Sep 6, 2010

Dr. Andree K. Bates outlines five steps to becoming a more valued pharma ...

Commercial

Pharma marketing: The upside of...

Aug 9, 2010

How effective segmentation can deliver better returns on marketing investment.

Commercial

Marketing budgets and measurable...

Apr 19, 2010

Dr. Andree K. Bates on how to get more bang for the buck from your budget.

How to get real ROI from...

Mar 22, 2010

Is your advertising the kind to cut or the kind to keep? Dr. Andree K. Bates ...

Commercial

Does neuromarketing analysis...

Feb 23, 2010

Despite some promise, neuromarketing research has a long way to go before the ...

Commercial

Everything you need to know about...

Jan 26, 2010

Marketing dashboards can have a dramatic impact on results but only if you get...

Commercial

Is Your Forecasting Methodology...

Jan 19, 2010

Five ideas to improve forecasting accuracy.

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