Customer Experience: The Definitive Guide

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This in-depth report will act as a ‘manual’ for how to build and implement a CX strategy. It offers a comprehensive view of CX in the industry, as well as a self-assessment tool to measure current maturity. With contributors from Abbvie, Teva, Pfizer, LEO, BMS and many more, the report will cover:

* Cutting edge case studies of CX from pharma and beyond * Industry survey data on the current maturity of CX in pharma * Best practices on building a CX framework from industry experts * Valuable advice on implementing a CX strategy

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