Access and Evidence
Payers and the ABCs of digital literacy
Convincing payers of the value of digital add-ons and of drug/device combinations requires pharma to demonstrate that patients and other stakeholders understand how to use them
Multichannel
How well is pharma incubating innovation?
Digital health startups are on fire right now as the big global trends create a following wind for the sector. The pandemic has...
Access and Evidence
Decoding the patient journey with RWD
There’s so much information out there today about what makes consumers tick with significant value for any who care to gather an...
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Medical
Nurturing peer-to-peer interactions in a virtual world
The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online -
Patients and Medical
Medical Affairs & Social Media: A Brave New World
A great majority of healthcare providers now use social media platforms. Medical Affairs teams need to amplify their voice on social media channels – or lose out. -
Multichannel
How well is pharma incubating innovation?
Incubators are starting to prove their worth by enabling pharma to explore new tech and by challenging pharma’s internal culture -
Access and Evidence
Decoding the patient journey with RWD
Patient real-world data contains a wealth of potentially valuable information for life sciences commercial teams, if they can filter out the noise
Most Popular
Andrew Stone, (Sep 17, 2021)
A great majority of healthcare providers now use social media platforms. Medical Affairs teams need to amplify their voice on social media channels – or lose out.
Lucy Fulford, (Sep 21, 2021)
The serendipitous nature of face-to-face peer interactions is hard to recreate in digital contexts but a focus on small, two-way interactions can yield fruitful peer-to-peer engagement online
Katie Osborne, (Sep 24, 2021)
Convincing payers of the value of digital add-ons and of drug/device combinations requires pharma to demonstrate that patients and other stakeholders understand how to use them
Opinion
Jill Donahue, (Jun 7, 2021)
Following in his physician father's footsteps, for this pharma leader it's always been about the patient
Jill Donahue, (Mar 11, 2021)
This pharma leader worked in a war zone. Now he’s using the same tactics to navigate the pandemic
Commercial
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Unlocking the full potential of biosimilars
The future looks bright for biosimilars in an age of crisis over healthcare affordability -
Accelerating commercial success in CAGT
To build on the successes thus far in cell and gene therapy, pharma must foster further payer, physician and patient buy-in -
Blended and augmented: Reimagining the role of the rep
The events of 2020 have compelled pharma to reimagine the role of the rep to better adapt to the new rules of engagement -
Uncorking the compliance bottlenecks in digital
The sudden demand for digital content this year has created serious compliance bottlenecks that pharma is racing to overcome with new processes and technology -
Creating a holistic customer experience
Finding solutions to unmet customer needs means harnessing the combined power of medical and marketing skills – and creating a culture to match
Access and Evidence
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Payers and the ABCs of digital literacy
Convincing payers of the value of digital add-ons and of drug/device combinations requires pharma to demonstrate that patients and other stakeholders understand how to use them -
Decoding the patient journey with RWD
Patient real-world data contains a wealth of potentially valuable information for life sciences commercial teams, if they can filter out the noise -
Keeping it real: How data is driving healthcare reform in China
China’s healthcare market is ripe for those capable of helping it capture the vast potential of real-world data -
Including the caregiver in access submissions
Partnering with caregivers can help build a more powerful case for re-imbursement if pharma can gather the right evidence -
A burning desire to make a difference for patients
Annexus Health, eyeforpharma’s 2020 Health Start-up winner is on a mission for patients
Patients and Medical
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Medical Affairs & Social Media: A Brave New World
A great majority of healthcare providers now use social media platforms. Medical Affairs teams need to amplify their voice on social media channels – or lose out. -
Optimizing patient Engagement in Trials
The importance of involving the patient at all stages of trials post-pandemic has never been clearer -
Fixing the broken patient search experience
There’s opportunity as well as danger in the billion healthcare searches made every day. Why isn’t pharma tuning in? -
The value in measuring the patient experience
Pharma can improve outcomes, products and HCP relationships using technology to capture patients’ day-to-day experience of their disease -
Better research through patient insights
AstraZeneca’s innovations in chronic kidney disease are pointing the way to new ways of involving patients and RWE to drive new insights and better outcomes
Latest Videos
Upcoming Events
View All EventsNovember 2021
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FREE WEBINAR: Winning with evidence: Develop and deliver differentiated value propositions
Nov 3, 2021 - Nov 3, 2021
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Pandemic Prevention: how Europe can lead the fight against AMR
Nov 16, 2021 - Nov 16, 2021
FREE Virtual Event
December 2021
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FREE WORKSHOP: Patient Access 'hackathon' - Innovate4Outcomes
Dec 9, 2021 - Dec 9, 2021
March 2022
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Pharma USA 2022 (formerly eyeforpharma Philadelphia)
Mar 16, 2022 - Mar 17, 2022
Pennsylvania Convention Center, Philadelphia