Reinventing your omnichannel strategy to optimize patient experiences

An effective omnichannel strategy should focus on giving customers what they want, specifically when they want it.

Patients and Medical

How a hackathon generated fresh ideas for hemophilia health equity

Healthcare can fail women with hemophilia. Women continue to feel the repercussions of the old idea that hemophilia only affects men,...

Patients and Medical

To View the Full Webinar, Click here Before attending a medical congress, pharma companies should plan on key areas in which it wants to...

Access and Evidence
Optimizing Independent Medical Education (IME) for Impact in the Pharmaceutical Industry

Jonathan Elliott, (Dec 12, 2024)

Independent Medical Education (IME) is rapidly evolving as a cornerstone of professional development and patient care enhancement in the pharmaceutical landscape.
Commercial
Transforming Real-World Data (RWD) Strategies with AI: Key Insights

Jonathan Elliott, (Nov 27, 2024)

As artificial intelligence (AI) continues to revolutionize the healthcare and pharmaceutical industries, it's becoming increasingly important for pharma executives to understand how it can help their RWD strategies
Patients and Medical
Empowering Patients: Transforming Drug Development through Engagement

Anonymous (not verified), (Sep 17, 2024)

Industry experts discuss strategies and metrics for integrating patient voices into pharmaceutical development. This summary was created by AI.
Patients and Medical
How a hackathon generated fresh ideas for hemophilia health equity

Joseph Constance, (Aug 8, 2024)

Women continue to feel the repercussions of the old idea that hemophilia only affects men, leading to delays in diagnosing the bleeding disorder
Commercial
Reinventing your omnichannel strategy to optimize patient experiences

Joseph Constance, (Jul 2, 2024)

An effective omnichannel strategy should focus on giving customers what they want, specifically when they want it.

Transforming Real-World Data (RWD) Strategies with AI: Key Insights

Jonathan Elliott, (Nov 27, 2024)

As artificial intelligence (AI) continues to revolutionize the healthcare and pharmaceutical industries, it's becoming increasingly important for pharma executives to understand how it can help their RWD strategies
Reinventing your omnichannel strategy to optimize patient experiences

Joseph Constance, (Jul 2, 2024)

An effective omnichannel strategy should focus on giving customers what they want, specifically when they want it.
Empowering the community with omnichannel

Joseph Constance, (Jun 27, 2024)

ViiV Healthcare received the Pharma EU Award for Most Valuable Digital Patient Engagement
Pharma Awards Europe 2024 Celebrates Innovation and Excellence in the Pharmaceutical Industry

Maria Aguirre G..., (May 30, 2024)

The Pharma Awards Europe 2024 celebrated top professionals and organizations for their outstanding innovations and excellence in the pharmaceutical industry, showcasing their significant contributions to healthcare advancement and improved patient outcomes.
Celebrating Innovation and Excellence at Pharma USA 2024

Maria Aguirre G..., (May 30, 2024)

Honoring leading professionals and organizations, the Pharma Awards USA 2024 recognized significant innovations and excellence in the pharmaceutical industry, highlighting their contributions to advancing healthcare and improving patient outcomes.

More Commercial

AstraZeneca’s roadmap to an omnichannel customer experience

Anonymous (not verified), (May 3, 2024)

Data management and governance efficiencies were at the center of AstraZeneca’s accelerated transition to an omnichannel strategy in a bid to boost engagements with healthcare professionals (HCPs).
How pharma is empowering key account managers to serve a changing customer base

Nick Taylor, (Feb 7, 2024)

Key account management (KAM) has become increasingly important to pharma companies as payers and other stakeholders have begun to exert more influence over the products physicians prescribe
Using data to upgrade patient journeys

Anonymous (not verified), (Dec 14, 2023)

Collecting and analyzing patient data can improve all aspects of a patient’s health journey. Data privacy must never be compromised in the process.
Driving next best actions using timely data insights

Joseph Constance, (Oct 9, 2023)

The omnichannel era presents new opportunities for pharma to more effectively engage with its customers by identifying next best actions (NBAs) driven by more relevant and timely data insights.
Meet information demands through modular content

Maria Aguirre G..., (Sep 22, 2023)

Adopting a modular content strategy allows pharmaceutical companies to reuse and adapt information, speeding up content creation cycles without risking personalization.

More Multichannel

Optimizing Independent Medical Education (IME) for Impact in the Pharmaceutical Industry

Jonathan Elliott, (Dec 12, 2024)

Independent Medical Education (IME) is rapidly evolving as a cornerstone of professional development and patient care enhancement in the pharmaceutical landscape.
Cell and gene therapy: how to discover and communicate clinical worth

Anonymous (not verified), (Mar 22, 2024)

CGTs are often expensive, and the healthcare sector is increasingly working on a tight budget. To bolster CGT market access potential, pharma companies should take a holistic approach.
What not to miss on Cell and Gene Therapy stage at Reuters Events: Pharma USA 2024

Lucy Fulford, (Mar 20, 2024)

From building a solid value proposition to innovating through collaboration, discover where industry changemakers see the strengths of cell and gene in 2024.
How pharma is unleashing the benefits of real-world evidence along the value chain

Joseph Constance, (Dec 14, 2023)

Real-world evidence (RWE) is providing a fast track to approval and reimbursement.
Tackle social determinants of health via data and community engagement

Maria Aguirre G..., (Nov 3, 2023)

Social determinants of health can blur the safety and efficacy profiles of therapies, making it critical for the pharmaceutical industry to find ways to ease healthcare barriers.

More Market Access

Empowering Patients: Transforming Drug Development through Engagement

Anonymous (not verified), (Sep 17, 2024)

Industry experts discuss strategies and metrics for integrating patient voices into pharmaceutical development. This summary was created by AI.
How a hackathon generated fresh ideas for hemophilia health equity

Joseph Constance, (Aug 8, 2024)

Women continue to feel the repercussions of the old idea that hemophilia only affects men, leading to delays in diagnosing the bleeding disorder
Empowering the community with omnichannel

Joseph Constance, (Jun 27, 2024)

ViiV Healthcare received the Pharma EU Award for Most Valuable Digital Patient Engagement
How to make the most out of a medical congress

Anonymous (not verified), (May 28, 2024)

Pharmaceutical companies need to have a plan when attending medical conferences, from how to pick and engage key opinion leaders (KOL) to post-congress review tasks.
Digital patient engagement finalists revealed

Lucy Fisher, (Apr 9, 2024)

Finalists for Pharma Awards Europe 2024 have been announced for ‘Most Valuable Digital Patient Engagement’, sponsored by Sciensus.

More Patients and Medical