How Messaging is Transforming CX Across the Customer Journey – from RCS, WhatsApp, Apple Business Chat and more, Priority Messaging Channels are Enabling Conversational Services and Experiences.
Customer experience (CX) has become a significant differentiator in driving acquisition, retention and growth—helping to deliver a competitive edge for businesses. In this battle of CX, the driving force giving enterprises the edge is convenience. Case in point, more consumers now prefer to message a business because doing so is convenient and efficient.
In today’s convenience economy, businesses must focus on enabling two-way, inbound and out-bound messaging to satisfy consumer desire to use their favorite digital channels to interact, self-serve, and transact on demand—all without having to speak to someone.
Learn how businesses are successfully using messaging-based automation to champion customer convenience across leading messaging channels—including RCS, Facebook Messenger, WhatsApp—and how their omnichannel approach is driving results. We’ll showcase how these new messaging capabilities are transforming the customer experience across the customer journey and highlight how these interactions become even more powerful through AI-powered personalization.