Viacom to supplement its stations' travel information with TripAdvisor's content

As part of its "Always On" digital media initiative and plans to supplement travel information, Viacom Television Stations Digital Media Group has partnered with TripAdvisor, Inc. to bring global travel content to its newly designed station websites.

Published: 09 Aug 2005

As part of its "Always On" digital media initiative and plans to supplement travel information, Viacom Television Stations Digital Media Group has partnered with TripAdvisor, Inc. to bring global travel content to its newly designed station websites.

As per the information available, TripAdvisor will provide summaries of
TripAdvisor's hotel reviews, travel tools that allow users to research
travel options and links to booking partners, weekend getaway guides,
top ten lists of travel destinations, travel deals, featured destination
guides, travel recommendations and advice and more to each of the Viacom
Television Station's websites.

The company officially stated that TripAdvisor's content, stories and
updates will be supported by each television station's broadcast and
broadband video, "creating a unique and powerfully informative local
travel portal."

Jonathan Leess, president and general manager, Viacom Television
Stations Digital Media Group said, "The reviews and travel information
that they (TripAdvisor) provide will give our local television station
website users valuable, unbiased opinions by fellow travelers just like
themselves."

According to the company, 17 CBS stations will re-launch their websites
in 2005, followed by UPN stations in 2006. Visitors to each of the newly
designed and re-launched websites will now have direct access to travel
information and research tools.

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