Travelzoo Inc. has shared that it has collected more than one million user ratings for its SuperSearch intelligent search tool.

Published: 06 Feb 2006

Travelzoo Inc. has shared that it has collected more than one million user ratings for its SuperSearch intelligent search tool.

According to the company, traveler ratings are one piece of the SuperSearch recommendation equation. It says when Internet users visit SuperSearch to find travel deals, the user ratings are factored with additional information such as travel dates and route information. SuperSearch then recommends Web sites that provide the best deals on flights and hotels to meet the travelers’ needs.

“User ratings are what makes SuperSearch different from other online travel search tools,” said Steve Clarke, Travelzoo’s product manager for SuperSearch. “Each time a traveler uses SuperSearch we ask them to pick the most valuable travel site for their particular search. We factor those user ratings into the
next search. Crossing the one million milestone in user ratings gives SuperSearch a great deal of intelligence.”

In the past year, the company reported a 40 percent growth in the use of SuperSearch. Since its inception in 2004, SuperSearch has generated more than 59 million clicks to advertisers.

“In addition to user ratings, SuperSearch has additional benefits that help users conduct better, more efficient travel searches. Research shows consumers explore multiple travel sites in search of deals. With SuperSearch, users can view multiple sites without re-entering their travel plans numerous times. SuperSearch does the searching for users and recommends only relevant sites, including low-cost airlines that often do not list their inventories with major online travel agencies. It also recommends nearby airports and package deals, which may offer additional savings,” states the company.