Taking a cue from Zinedine Zidane’s World Cup head-butting incident in the FIFA World Cup final, an Irish travel firm is

Taking a cue from Zinedine Zidane’s World Cup head-butting incident in the FIFA World Cup final, an Irish travel firm is urging people to ‘use your head’ and book holidays on its website. Stein Travel, the country’s largest independently-owned tour operat

Published: 11 Jul 2006

Taking a cue from Zinedine Zidane’s World Cup head-butting incident in the FIFA World Cup final, an Irish travel firm is urging people to ‘use your head’ and book holidays on its website. Stein Travel, the country’s largest independently-owned tour operat

According to a media report, a caption along with the picture of the incident says: “Use your head..! Book your holiday online at www.steintravel.ie.”

The email also shows devastated French goalkeeper Fabien Barthez being comforted by team mate Willy Sagnol who says in a speech bubble: “Is alright Fab. I hear Stein Travel have some great late deals.”
Beside the photograph, a caption says: “Get over your World Cup depression. Book a late availability trip to the sun with Stein Travel,” according to Ireland On-Line.

A spokesperson for Stein Travel reportedly said the ad was designed in its marketing department to promote online sales, which already account for more than 15 percent of its business.

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