StarCite, Inc. has announced a strategic partnership with WorldTravel Meetings & Incentives (WTMI), the meetings management division of WorldTravel BTI.

Published: 06 Feb 2006

StarCite, Inc. has announced a strategic partnership with WorldTravel Meetings & Incentives (WTMI), the meetings management division of WorldTravel BTI.

This partnership aims to assist corporations in achieving greater return on investment from their meetings spend, according to an official release.

WTMI will implement StarCite’s meetings management technology for its own internal use, as well as distribute the technology to its customers.

“This partnership came to fruition through a long-standing relationship between StarCite and WTMI and a shared vision of how to best serve our customers and the broader meetings management marketplace,” said John Pino, founder and executive chairman of StarCite. “With over $300 billion spent annually on corporate meetings, we both view meetings as the next great frontier of unmanaged corporate spending. StarCite and WTMI will continue to work together to provide the tools and services that help businesses quantify, control and maximize their investment in corporate meetings.”

StarCite technologies will ultimately replace WTMI’s proprietary Plan2Attend meetings management tool. WTMI and its clients will benefit from the enhanced feature set of this StarCite technology, and StarCite and WTMI will continue to collaborate on future technology development and enhancements for their clients. Terms of the agreement were not disclosed.

According to an official release, WTMI customers will gain full access to StarCite’s technology, which provides a robust registration tool and a complete end-to-end, integrated technology platform in support of a strategic meetings management process that drives increased return-on-investment. Customers also gain the ability to submit meetings eRFPs through the StarCite Marketplace, the industry’s most comprehensive online meetings marketplace, providing access to more than 77,000 suppliers worldwide.