Points International Ltd. and e-commerce technology provider Truition are collaborating to power InterContinental Hotels Group’s (IHG) guest loyalty programme Priority Club Rewards online auction site.

Published: 27 Jun 2006

Points International Ltd. and e-commerce technology provider Truition are collaborating to power InterContinental Hotels Group’s (IHG) guest loyalty programme Priority Club Rewards online auction site.

Earlier this year, Major League Baseball and IHG announced a three-year sponsorship agreement to make Holiday Inn the `Official Hotel of Major League Baseball’. As a result, the auction site was created to allow Priority Club members to use programme points to bid on unique Major League Baseball experiences and merchandise.

Points International president Christopher Barnard said, “Our strong loyalty industry relationships and integration technology, coupled with Truition’s industry leading eCommerce platform, is a winning combination.”

Points International is owner and operator of reward-management portal, Points.com, while Truition provides its enterprise and mid-market client base with a unique combination of technology and professional services, allowing these organisations to effectively outsource core elements of their eCommerce operations.