L.E.T. Group and ReachLocal have formed a strategic alliance to focus on offering an end-to-end advertising platform to the hospitality and travel industry.

Published: 22 Aug 2005

L.E.T. Group and ReachLocal have formed a strategic alliance to focus on offering an end-to-end advertising platform to the hospitality and travel industry.

Through this initiative, L.E.T. Group will offer hotels its
patent-pending, end-to-end advertising platform, which includes complete
search engine pay-per-click campaign set-up and management,
simplification of online advertising across multiple major search
engines and online Yellow Pages from one single platform, and robust
campaign reporting including number of website visits, phone calls, and
bookings generated, said a release.

Zorik Gordon, president and chief executive officer, ReachLocal termed
the travel industry as "one of the big winners online". "Consumers are
turning to the Internet to learn about destinations, research airfare
and lodging, and ultimately book travel arrangements," said the
executive.

Gordon added, "L.E.T. Group is in the forefront of hospitality industry
providers - the company fully understands both the Internet's evolving
role and its extraordinary potential."

"ReachLocal addresses the most common challenges to search engine
pay-per-click advertising. ReachLocal manages the complex process of
search engine keyword bidding, campaign management and analysis, and
provides detailed tracking to accurately measure ROI. Best of all, daily
reports are delivered by email, so hotels know exactly how much has been
spent and how many phone calls, emails or bookings have resulted from
their search engine advertising," said Kent H. Tewell, founder and chief
executive officer, L.E.T. Group.

L.E.T. Group currently provides hotel internet marketing services to
more than 35 top hotel management companies, with individual hotels and
resorts worldwide.