JetBlue’s unlimited travel offer sells out early

New York-based JetBlue Airways stopped its `All-You-Can-Jet Pass!’ offer nearly two days before it was set to expire.

Published: 24 Aug 2009

New York-based JetBlue Airways stopped its `All-You-Can-Jet Pass!’ offer nearly two days before it was set to expire.

The airline has indicated that demand has exceeded expectations, to the point that JetBlue shortened the deadline that flyers could purchase the pass by from August 21 to August 19.

The low-cost airline was offering $599 passes that allow holders to travel to any of JetBlue’s 56 destinations. The passes are valid between September 8 and October 8.

“We wanted to ensure those who bought the pass could get the flights they want, so we capped the number of passes we would sell,” said JetBlue spokeswoman Jenny Dervin.

Publicity

The offer has resulted in wide media coverage and it has also been discussed on social media platforms.

JetBlue has more than a million Twitter followers, more than any other brand besides Whole Foods, the NBA and Zappos, according to trackingtwitter.com. News of the deal spread across the Twitter-sphere, and about a dozen websites and blogs, like wherewejet.com, have popped up to chronicle JetBlue adventures, share itinerary ideas and find cheap places to sleep, it has been reported.

Time.com highlighted that the offer is making some people act insane.

Take Seth Miller, an aerophile who for some baffling reason enjoys nothing more than sitting on planes and lounging in airports. From 10 p.m. on Friday, September 11, to 10 a.m. the following Monday, he will fly from New York to Ponce, Puerto Rico, back to New York to Las Vegas to Long Beach, Calif., to Portland, Ore., back to Long Beach to Chicago to New York to Aguadilla, Puerto Rico, and back to New York one last time. Yes, Miller will board 10 flights in 60 hours, without missing a minute of work. In fact, the only time he’ll be on the ground is for an overnight stay in Portland!

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