Invicta Group Inc. has signed a strategic alliance agreement with ZDirect, Inc, which specialises in electronic customer

Invicta Group Inc. has signed a strategic alliance agreement with ZDirect, Inc, which specialises in electronic customer relationship management creating targeted profiles of email databases.

Published: 29 Jun 2006

Invicta Group Inc. has signed a strategic alliance agreement with ZDirect, Inc, which specialises in electronic customer relationship management creating targeted profiles of email databases.

The alliance will enhance subsidiary Travel Hot Link’s (THL) www.travelhotlink.com ability to create a stronger relationship with its Opt-in Email database and generate customer loyalty by providing a targeted electronic marketing platform.

On the development, David Scott, chief operating officer said Zdirect will assist the company to interact with database of travelers online.

“The objective is to increase purchases of our travel supplier’s products and create a stronger business relationship with our clients. The ultimate goal is to increase revenues and brand the Travel Hot Link website,” said Scott.

ZDirect chief executive officer Hayes Thomas said, “Zmail’s patent pending technology will allow THL to build a strong relationship with each one of it’s opt-in recipients, therefore, truly helping THL to send the right message to the right person at the right time.”

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