In an effort to increase bookings and offer better service to its travel agent partners, Cunard Line has recently implem

In an effort to increase bookings and offer better service to its travel agent partners, Cunard Line has recently implemented Dynamic Messenger Email Relationship Management platform to deliver custom offers for its travel agent partners.

Published: 21 Sep 2005

In an effort to increase bookings and offer better service to its travel agent partners, Cunard Line has recently implemented Dynamic Messenger Email Relationship Management platform to deliver custom offers for its travel agent partners.

On the decision to go ahead with the latest implementation, Jan Swartz,
senior vice president, customer service and sales, Cunard said the
previous email marketing system was capable of creating targeted offers,
but didn't make it practical to do every day and required IT support.

"Dynamic Messenger immediately empowered our existing marketing staff to
be more productive and effective, which contributes directly to the
bottom line," says Swartz. "We knew if we could easily customise and
deliver real-time offers based on demand to specific travel agents, we
would increase bookings and provide better service to our travel agent
partners."

Dynamics Direct, Inc., a provider of email marketing software and ASP
solutions for the enterprise market, says all marketers share the desire
to have every email relevant to the recipient, however, most lack a
practical solution that makes doing this cost and time effective.

Jason McNamara, chief executive officer, Dynamics Direct said, "Earlier
this month JupiterResearch released a study showing marketers getting
nine times the revenues and eighteen times the profits by targeting
email versus broadcasting. While these are impressive metrics, the most
interesting fact was that only three companies out of every ten are
making email relevant enough to realize this performance gain."

McNamara added, "Dynamic Messenger gives marketers a comprehensive
platform that makes complex tasks, like CRM data integration, practical
and cost effective. We believe this gives our customers a significant
competitive advantage."

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