Research & analysis into online consumer behaviours and best practice for using analytics to boost conversion and retention

The modern consumer is globalised, smart, and digitally aware, jumping from device to device and across dozens of website as they go from their very first thought to booking their holiday. These behavioural elements are only set to become more common in the future, and the route more convoluted. This EyeforTravel report will help you to navigate the consumer journey and build a strategy to effectively acquire your customer and then to maintain your relationship with them. With this, you can combat the ever increasing cost of acquisition and make your organisation more agile, efficient and attractive to the consumer.

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*This report was updated on 24/06/2015.

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