Sabre Holdings has come up a new solution that "creates the industry's first real intersection of customer-focused solutions and revenue generation in every distribution channel to help airlines realise their revenue goals."

Published: 09 Sep 2008

Sabre Holdings has come up a new solution that "creates the industry's first real intersection of customer-focused solutions and revenue generation in every distribution channel to help airlines realise their revenue goals."

The launch of SabreSonic Customer Sales and Service (CSS) is part of a multi-year financial investment plan that spans Sabre's travel commerce portfolio.

This launch is in conjunction with the roll-out of the first components of SabreSonic CSS, which are being used at airlines today, such as pay-for-seats capabilities across all distribution channels. Additional modules of SabreSonic CSS will be continuously rolled out to airlines over the coming months.

"Through SabreSonic CSS, Sabre is providing airlines with real choices in systems that fully leverages technology and creates business value while being flexible enough to drive revenue generation once adopted," said Tom Klein, group president of Sabre Airline Solutions and Sabre Travel Network.

Sabre says its offering airlines broader possibilities by pairing revenue management, advanced inventory capabilities and merchandising functions with insightful information about their customers so airlines can tailor product and service offerings to fit each customer's needs.

SabreSonic CSS provides airlines flexibility, through a natural language rules-system, to use inventory controls that adapt to numerous changes in the selling environment and sell and fulfill merchandising options and branded fares across every distribution channel by using a real-time customer value score to easily provide differentiated service to each customer.