The Paf Group is set to launch a new multi-dimensional scratch card concept, Scratchorama, for the airline industry.

Published: 14 Nov 2008

The Paf Group is set to launch a new multi-dimensional scratch card concept, Scratchorama, for the airline industry.

The objective is to create entertainment for the flight passengers, generate ancillary revenue for the airlines and to raise money for charity the whole year around.

According to the company, Scratchorama fits well with the corporate social responsibility initiatives.

"It will enable the airline industry to take their scratch cards and in-flight ancillary revenue opportunities to the next level," stated Paf. "Scratchorama differentiates itself from ordinary scratch card products that only generate ancillary revenues from direct sale, while the passenger is still onboard. Scratchorama has acknowledged this phenomenon and presents a savvier multi-dimensional scratch card concept. Long after the passenger has disembarked, the opportunity for ancillary revenue continues in online media."

"The Scratch Card concept has enables us to increase our ancillary revenue, not just from onboard sales, but also post travel from online media. It's easy managed, entertaining for our passengers and have had a great effect on the bottom line ancillary revenue," said Martin Schütz, area manager - gaming, Stena Line.