Electrobug Technologies and IDeaS Revenue Optimization have announced full integration of the Electrobug Rate Check comp

Electrobug Technologies and IDeaS Revenue Optimization have announced full integration of the Electrobug Rate Check competitor rate shopping platform into IDeaS V5.

Published: 30 Oct 2005

Electrobug Technologies and IDeaS Revenue Optimization have announced full integration of the Electrobug Rate Check competitor rate shopping platform into IDeaS V5.

As per the information available, the integration, using IDeaS' and
Electrobug's Web Services platforms, will enable users of the IDeaS Best
Available Rate (BAR) functionality to clearly display their shopped
competitive rate data, alongside IDeaS' BAR pricing controls; thereby
providing a complete overview of the competitive market in one easy use
interface.

Mark Heynen, managing director and founder of Electrobug, says: "We have
long believed that revenue management, rate checking, and channel
management should be closely integrated, and thus have close
relationships with the revenue management community. The innovative
thing here is that we have built this on our Web Services platform,
which allows us to integrate into most online and offline programmes on
an XML basis."

Following the deal, IDeaS' clients now have access to Electrobug's rate
checking service, adopted by clients ranging from Pegasus Solutions to
Sol Melia, via web services.

Linda Hatfield, Vice President of Product Management at IDeaS, added:
"Completion of the integration work is good news for joint clients and
prospects who want the convenience and performance advantage inherent by
the solutions being fully integrated. The combination of rate parity
with revenue management gives hoteliers an added layer of insight. It's
an exciting option for hoteliers to allow rate shopping data to
influence the IDeaS decisioning system. IDeaS is the only revenue
management system that allows rate shopping to be so inherently
applied."

For Electrobug, the deal follows the recent decision to continue its two
year old relationship with The Leading Hotels of the World, Ltd.
Electrobug Technologies will continue to help members of the
organisation manage rate parity and rate integrity through its web-based
Rate Check product.

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