Track down travel venues and attractions via your mobile with the greatest of ease

Optus Mobile has formed a partnership with Lonely Planet Publications enabling Optus Mobile customers to download Lonely Planet CityPicks travel guides to their java-enabled mobile phones via the Optus Zoo mobile content portal.

Published: 01 Mar 2005

Optus Mobile has formed a partnership with Lonely Planet Publications enabling Optus Mobile customers to download Lonely Planet CityPicks travel guides to their java-enabled mobile phones via the Optus Zoo mobile content portal.

Lonely Planet CityPicks are destination guides for more than 40 cities across Australia, Asia, Europe, USA and Africa. Featuring at least 50 recommendations per city, CityPicks makes is easy and simple to track down the best restaurants, bars, nightlife, shops and hotels by keeping them immediately available on a travellers handset.

Optus Zoo is a unique service available exclusively to Optus Mobile customers allowing then to tailor content on their mobile phones to suit their personal interests and needs.

“Lonely Planet CityPicks travel guides are a great solution for time-poor business travellers who want to quickly find a restaurant for dinner or pick up a souvenir between meetings as easily as searching for a phone number on their mobile phone,” notes Stuart Tucker, Marketing Director, Optus.

“Mobile phone users want to be able to customise their phones to give them the information they want at their fingertips. As most people who travel take their mobile with them we expect the CityPicks guides for Brisbane, Melbourne, Perth and Sydney to be popular with interstate business travellers and people on short city stopovers.”

Jeff Trounce, Business Development Manager at Lonely Planet, says that his organisation first launched CityPicks in Europe where they have been very popular.

“Australia, through our relationship with Optus, is the first market outside Europe to be able to access the city guides,” he adds. “We know from the European experience that people often download guides to their dream destinations, even if they are not travelling immediately, so we expect cities like London, Paris, New York, San Francisco, Hong Kong, Singapore, Beijing and Tokyo to be popular in addition to the Australian cities.”

Optus Zoo subscribers can download Lonely Planet CityPicks guides from the Optus Zoo website via a PC or, if the phone is WAP enabled, download direct to their mobile phone. Once the CityPicks guide is downloaded to a phone customers can access it anywhere in the world regardless of network coverage. Customers can also download Lonely Planet CityPicks while overseas if their phone is activated for international roaming.

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